The DPP Strategist: Expert Q&A

Curated by Daniele Rozzoni

Practical answers to real questions on the Digital Product Passport and ESPR, developed in collaboration with Daniele Rozzoni, DPP Strategist and Advisor.
This section helps companies navigate regulatory complexity and translate requirements into concrete actions. Read More

About

Daniele Rozzoni

Advisor Digital Product Passport & ESPR

I have built my career at the intersection of strategy, international markets, and innovation. I hold a degree in Management and Marketing from Bocconi University, followed by decades of experience in leading multinational companies: Reckitt & Colman, Benckiser, Henkel — including direct experience in China, in Beijing — Iveco, with a phase based in Brussels. Finally, I co-founded Customer 1st, a company specialized in customer experience and digital transformation. Read More

Expert Questions & Answers

Q&A 1

What Is the Digital Product Passport and Why Is It Not Just a Label?

Let me start with a situation I know well. I walk into a company, present the Digital Product Passport, and the first reaction is almost always the same:…
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Q&A 2

Which Sectors Will Be Required to Adopt the DPP First — and When?

This is the question I hear most often in meetings with C-level executives. And I understand why: it sounds like a simple question with a simple answer. A…
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Q&A 3

Is the DPP Just a QR Code — or Is There More to It?

Almost everyone, at least once, has scanned with their smartphone the QR code on a bottle of olive oil or a pack of rice at the supermarket. A…
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Q&A 4

Will the DPP Force Companies to Disclose Trade Secrets and Suppliers?

This is the question every entrepreneur, manufacturer, and supply chain manager asks as soon as they realize the Digital Product Passport applies to them. And the answer is:…
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Q&A 5

Is My ERP Sufficient for the DPP — or Do I Need to Change Everything?

This question hides a trap. Framed this way, it suggests that the answer is technical — and that the problem lies in the software. In reality, the problem…
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Q&A 6

Do I Need to Create a Separate Digital Passport for Every Single Product, or Is One per Product Type Enough?

This is one of the most practical Digital Product Passport questions I get — and I understand why: it feels like the answer should be a single number….
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Q&A 7

My Suppliers Are in Asia and Are Not Subject to EU Regulations: How Can I Obtain the Data Required for the DPP?

This is the question asked by anyone operating with a global supply chain — which is most companies. The short answer is: your non-EU suppliers are not required…
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Q&A 8

What Happens to My Product’s Compliance if the QR Code Is Damaged or the Server Hosting the Data Is Shut Down After Five Years?

This is a practical Digital Product Passport question — the kind asked by those thinking in operational terms. And it deserves an equally practical answer: no, product compliance…
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Q&A 9

Does the DPP Automatically Protect Us from Accusations of Greenwashing — or Is It Just Additional Bureaucracy?

Neither — but the truth requires a distinction that few make, and which is essential to understand what can be expected from this tool and what cannot within…
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Q&A 10

The Regulation for My Sector Is Not Yet Defined: Is It Better to Act Now or Wait Until Everything Is Clear?

This is the most important question of all — and the one most often postponed by manufacturers, importers, and supply chain decision-makers. The short answer is: it is…
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Q&A 11

What Data Should I Include in My Product’s DPP?

Persona: Quality and Compliance Manager, manufacturing company, Europe The short answer is: it depends on the delegated act applicable to your sector. But this is not the answer…
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Q&A 12

I Supply Multiple Value Chains: How Do I Manage Different DPP Requirements for Each Customer?

Persona: Commercial Director, industrial semi-finished products manufacturer, Europe The short answer: you cannot satisfy all customers with a single format. But you can use the same product data…
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Q&A 13

I Have Heard About ESPR Delegated Acts: What Do They Mean for My Sector?

Persona: Product Development Manager, manufacturing company, Europe It depends on your sector. The DPP does not have a single entry-into-force date. It works through three legislative layers that…
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Q&A 14

Anti-Greenwashing Directive: What Changes for My Environmental Claims From 27 September 2026?

Persona: Sustainability and Communications Manager, manufacturing or consumer goods company, Europe The mechanism of proof is changing, and it is changing fundamentally. Until today, environmental claims had to…
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Q&A 15

Who Actually Checks Whether I Comply with Digital Product Passport Rules?

There’s one objection I hear all the time, and I understand it: “The rules are all well and good, but in practice, who’s actually going to check? It’ll…
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Q&A 16

With the New European Packaging Regulation, Will I Face More Bureaucracy than Before?

The short answer is: the opposite is true. In the first few months, it may feel like there is more bureaucracy—and to some extent, there actually will be….
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Q&A 17

Is The Digital Product Passport Just Another European Obligation, Or Is There a Logic Behind It?

The short answer is that the driver is economic before environmental, and it is a serious one: for Europe, it is a matter of security. Once you understand…
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Q&A 18

Is The Digital Product Passport Just a Cost, Or Can I Turn It into an Advantage?

The short answer is: it depends entirely on how you approach it. The rule will be almost the same for all your competitors, so simply complying with it…
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Q&A 19

The Digital Product Passport Registry Is Open: Do I Need to Register Too?

Audience: General management or compliance manager, manufacturing company, Europe The short answer has two parts. Yes, the registry is open: since 20 July 2026, your company can officially…
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Q&A 20

I Can No Longer Destroy Unsold Clothing: What Am I Supposed to Do With It?

Audience: CFO, fashion SME, Europe The short answer is that the ban has indeed entered into force, on 19 July 2026, but it covers much less than many…
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What You’ll Find Here

This section brings together expert answers to the most relevant questions around DPP and ESPR. Content is designed to be clear, practical, and decision-oriented — helping you understand what the regulation means for your business.

Expect to find:

  • Core concepts explained simply
  • Practical implementation insights
  • Key regulatory implications
  • Strategic guidance for companies

The Q&A reflects real market questions and evolving regulatory scenarios. Key themes include:

  • ESPR & DPP requirements
  • Data and system implications
  • Supply chain challenges
  • Compliance and risk areas

Use this section as a starting point to move from understanding to action.