How traceability and tech-driven transparency are helping luxury perfume brands fight back against grey markets, counterfeits, and broken consumer trust.
Category: Traceability & Transparency
Grey Market Dynamics: How Diversion Impacts Luxury Shampoo Brands
How grey market diversion is damaging luxury shampoo brands—and how serialization, traceability, and consumer awareness can help restore control and trust.
The Rise of Return Scams in Luxury Marketplaces
How organized return fraud is undermining trust, profits, and policies in high-end e-commerce.
The Allure of Counterfeits: How Consumer Demand Is Reshaping the Luxury Market
Why counterfeit culture is thriving—and what it means for trust, safety, and the future of luxury.
Modern Brand Protection: Digital Identity and the Fight Against Counterfeiting
How digital identities, smart traceability, and emerging tech are reshaping brand protection strategies in the fight against global counterfeiting.
The Hidden Economy of Illicit Cigarettes
How the global illicit cigarette trade fuels tax losses, crime networks, and public health risks.
Traceability & Consumer Engagement: How Transparency Drives Brand Loyalty
How traceability and transparency are transforming consumer engagement, driving loyalty, and reshaping ethical brand storytelling in the digital age.
Raw Material Traceability & Consumer Engagement: The Case of Rice
How a premium rice brand leverages digital traceability and GS1-powered QR codes to ensure product authenticity, support sustainable farming, and turn transparency into a powerful driver of consumer trust.
Global Traceability in Luxury Cosmetics: Ensuring Compliance & Brand Integrity
How end-to-end traceability safeguards luxury cosmetics from counterfeiting, diversion, and compliance risks
Which Sectors Are Involved in Traceability?
Which industries rely on traceability and how it powers compliance, efficiency, and sustainability.
Who/Which Users Are Involved In Traceability?
Understanding who uses traceability and why it matters across the supply chain.
Why Traceability Is Important?
Why traceability matters: real-world failures, regulatory pressures, and the urgent need for supply chain transparency.
Traceability Timeline: DPP, Sunrise 2027, and the Future of Labelling
When traceability became inevitable with key milestones leading to Sunrise 2027 and the digital labelling shift.
How Does Traceability Work?
How traceability works: from tagging to tracking across the supply chain.
Traceability Technologies: An Analysis of Data Carriers
Choosing the right data carrier: barcodes, RFID, and NFC for effective traceability.
