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© 2025 The Traceability Hub.
Slide 1

Re-imagine Traceability in the Modern Supply Chain

Your go-to source for understanding traceability in the supply chain—tools, trends, stories, and insights all in one place.

Why Digital Product Passports Are Your Best Defense Against False Green Claims
Posted in Transparency & Sustainability

Why Digital Product Passports Are Your Best Defense Against False Green Claims

Exposing false green claims: how digital product passports ensure real transparency and protect against misleading sustainability messaging.

Posted on July 10, 2025July 10, 2025
15 min read
Greenwashing vs. True Sustainability: What Smart Businesses Need to Know
Posted in Transparency & Sustainability

Greenwashing vs. True Sustainability: What Smart Businesses Need to Know

Avoiding the trap: how businesses can tell the difference between greenwashing and genuine sustainability initiatives

Posted on July 10, 2025July 10, 2025
11 min read
Walking the Circular Path: Footwear’s Urgent Move to Circularity
Posted in Fashion & Apparel

Walking the Circular Path: Footwear’s Urgent Move to Circularity

Scented Authenticity: Traceability Against Perfume Counterfeits and Grey Markets
Posted in Cosmetics & Personal Care

Scented Authenticity: Traceability Against Perfume Counterfeits and Grey Markets

Grey Market Dynamics: How Diversion Impacts Luxury Shampoo Brands
Posted in Cosmetics & Personal Care

Grey Market Dynamics: How Diversion Impacts Luxury Shampoo Brands

The Rise of Return Scams in Luxury Marketplaces
Posted in Luxury & High-End Goods

The Rise of Return Scams in Luxury Marketplaces

Why Sustainable Denim Matters: Levi’s Zero-Waste Fashion Story

Case Studies

Posted in Fashion & Apparel

Why Sustainable Denim Matters: Levi’s Zero-Waste Fashion Story

How Levi’s is turning sustainable denim into a blueprint for eco-friendly fashion and circular innovation.

Posted on July 10, 2025July 10, 2025
9 min read
Michela Penna

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The Allure of Counterfeits: How Consumer Demand Is Reshaping the Luxury Market

The Allure of Counterfeits: How Consumer Demand Is Reshaping the Luxury Market

Why counterfeit culture is thriving—and what it means for trust, safety, and the future of luxury.

Posted on June 24, 2025June 24, 2025
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Modern Brand Protection: Digital Identity and the Fight Against Counterfeiting

Modern Brand Protection: Digital Identity and the Fight Against Counterfeiting

How digital identities, smart traceability, and emerging tech are reshaping brand protection strategies in the fight against global counterfeiting.

Posted on June 17, 2025June 24, 2025
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Posted in Traceability & Transparency

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