The QR as a Gateway to the Story of Each Individual Package
- By scanning this QR code, you have activated the same mechanism on which the Filiera Trasparente project is based: a system that connects each individual package to the information of its supply chain, making visible what normally remains hidden.
- This QR code opens a window onto an otherwise invisible journey: that of rice, from the field to the package that reaches the shelf.
- Here you can discover how Filiera Trasparente works, the use case promoted by Antares Vision Group within the National Agritech Centre and developed with the contribution of industrial and technological partners RURALL, DIAGRAM Group – which provides agricultural origin data collected directly in the field – and BF Agroindustriale, through the brand Le Stagioni d’Italia.
- A project that integrates production line machinery and software to transform every product into a verifiable story.
TECHNOLOGY & MACHINE
How the Product’s Digital Identity is Created
The Technology Enabling Digital Traceability
The Machine
How it Works
Alignment and Preliminary Control
A first vision camera precisely identifies the printing area on the package.
Marking
The system prints a unique GS1 Digital Link QR Code, generated by Antares Vision software.
Verification and Validation
A second camera checks the position and readability of the code.
Automatic Rejection
In case of non-compliance, the product is removed without stopping the production line.
Activation
The validated code is activated and the package is ready for the market.
Image source: Antares Vision Group
This machine represents the core of digital traceability for food products. Its role is to ensure that each individual package is uniquely and verifiably identified, without interrupting production continuity.
TECHNOLOGY SOFTWARE
Diamind Connect Platform
The Traceability Platform for Agri-Food Supply Chains
Cultivation and Harvesting
Processing and Packaging
Production Data Normalization
Communication with the Final Consumer
An integrated rules engine enables dynamic information pathways, transforming traceability into an active communication channel. The platform also supports Data Space logic, enabling secure and controlled data exchange among all supply chain actors.
THE PROJECT
The Transparent Rice Supply Chain
From Research to Product on the Shelf
The Serialized QR Code: Each Package Is Unique
View the fields of origin of the rice contained in each specific package, displayed in a geolocated format
Access information about sustainability and supply chain values
Learn about the processing phases
Experience the story that the producer tells for that specific rice package, based on the real data of its supply chain
An Infrastructure for the Future of Supply Chains
National Agritech Center
Innovation, Sustainability, and Traceability for the Agriculture of the Future
Strategic directions:
- adaptation to climate change
- reduction of environmental impact
- circular economy
- development of marginal areas
- safety, quality, and traceability of supply chains
PARTNERS
ANTARES VISION GROUP
The National Research Centre for Agricultural Technologies – Agritech (Spoke 9) was established within the framework of the National Recovery and Resilience Plan (PNRR) as one of the most relevant strategic initiatives for innovation in the Italian agri-food system. Agritech is a national ecosystem of research and innovation, where universities, research centres, and companies collaborate to develop technologies capable of generating real impact on the production system.
Operating in over 60 countries, it develops solutions integrating:
- traceability and serialization based on digital identity
- automated inspection
- intelligent data management
The Group’s vision can be summarized in the concept of Trustparency®: trust and transparency as structural elements of the supply chain.
RURALL
DIAGRAM GROUP
Diagram Group, founded by Nextalia SGR S.p.A., was established in 2024 from the transformation of IBF Servizi, originally created in 2017 through a visionary collaboration between Bonifiche Ferraresi and Ismea as a center of excellence in precision agriculture. Over the years, revenue growth and expansion into new software markets led the Group to invest in acquisitions such as Agronica, a leading company in research and development of precision agriculture solutions; Abaco Group, a European leader for over 30 years in developing software platforms for territorial resource management serving Public Administration; Netsens; and Agriconsulting.
BF AGROINDUSTRIALE
BF Agroindustriale, part of the BF S.p.A. Group, operates in the agro-industrial and agri-food sectors. It is one of the largest agricultural operators in terms of cultivated surface area. The company manages and cultivates thousands of hectares of land in Italy (cereals, rice, soybeans, sugar beets, and industrial crops). BF Agroindustriale is also specialized in raw material processing, with a strong focus on Italian supply chain certification.
Brand
LE STAGIONI D’ITALIA
Le Stagioni d’Italia is an Italian agri-food brand offering products made from raw materials cultivated directly in Italy, based on an integrated and traceable supply chain model. The brand is part of the BF S.p.A. Group (Bonifiche Ferraresi), one of the main agricultural operators in Italy. Le Stagioni d’Italia directly produces its raw materials on land cultivated by the BF Group, ensuring 100% Italian origin and full control of the entire supply chain. The key values of Le Stagioni d’Italia are Italian origin of products and raw materials, short and integrated supply chain, sustainability, seasonality, and biodiversity.
