How traceability and tech-driven transparency are helping luxury perfume brands fight back against grey markets, counterfeits, and broken consumer trust.
Category: Luxury & High-End Goods
Grey Market Dynamics: How Diversion Impacts Luxury Shampoo Brands
How grey market diversion is damaging luxury shampoo brands—and how serialization, traceability, and consumer awareness can help restore control and trust.
The Rise of Return Scams in Luxury Marketplaces
How organized return fraud is undermining trust, profits, and policies in high-end e-commerce.
The Allure of Counterfeits: How Consumer Demand Is Reshaping the Luxury Market
Why counterfeit culture is thriving—and what it means for trust, safety, and the future of luxury.
Traceability in Luxury: Transparency and Anti-Counterfeiting
How traceability technologies are empowering luxury brands to fight counterfeiting, ensure transparency, and reinvent the customer experience.
