I have built my career at the intersection of strategy, international markets, and innovation. I hold a degree in Management and Marketing from Bocconi University, followed by decades of experience in leading multinational companies: Reckitt & Colman, Benckiser, Henkel — including direct experience in China, in Beijing — Iveco, with a phase based in Brussels. Finally, I co-founded Customer 1st, a company specialized in customer experience and digital transformation. Read More Hide

This is not just a résumé. It is the context that explains where I come from when I speak about the Digital Product Passport (DPP): not from a regulatory lab, but from inside companies. I understand how strategic decisions are made, how budgets work, and how organizational resistance emerges. I know what it means to receive a European regulation and have to translate it into concrete actions within the next eighteen months.
In 2022, I began to see what many had not yet realized: the ESPR Regulation was about to reshape the rules of trade for the entire European manufacturing sector. I chose to dive deeply into it — developing real DPP prototypes and architectures for industry, exploring blockchain, AI, and interoperability standards, and completing certified courses in circular economy and sustainability.
The turning point came with my involvement in CIRPASS-2, the European Commission’s pilot project for the implementation of the Digital Product Passport ecosystem, where I actively participate in EWG1 (Observatory Board: European and Global Regulatory Context), EWG4 (Electronics Stakeholders Group), and the Community of Practice. This allows me to understand the regulation as it is being shaped — not only once it is officially published.
In 2025, I published When the Product Speaks: The Digital Product Passport with Il Sole 24 ORE (the most important Italian economic and financial newspaper) the first Italian book to approach the DPP as a strategic lever, not just a regulatory obligation. In the same year, I founded dppstrategist.com.
Today, I support C-level executives, entrepreneurs, and managers in manufacturing companies in understanding and strategically adopting the DPP and ESPR. My positioning is clear: I am not a regulatory consultant. I am a business professional who understands the regulation from within as it takes shape — and who helps leaders turn an obligation into a competitive advantage.
I don’t sell software solutions. I bring strategic clarity.
This is the question I hear most often in meetings with C-level executives. And I understand why: it sounds like a simple…
This is the question every entrepreneur, manufacturer, and supply chain manager asks as soon as they realize the Digital Product Passport…
This is one of the most practical Digital Product Passport questions I get — and I understand why: it feels like the answer should be a single number. One passport per model? Per batch? Per individual item?
This section brings together expert answers to the most relevant questions around DPP and ESPR. Content is designed to be clear, practical, and decision-oriented — helping you understand what the regulation means for your business.
Expect to find:
The Q&A reflects real market questions and evolving regulatory scenarios. Key themes include:
Use this section as a starting point to move from understanding to action.