The QR as a Gateway to the Story of Each Individual Package
- By scanning this QR code, you have activated the same mechanism on which the Filiera Trasparente project is based: a system that connects each individual package to the information of its supply chain, making visible what normally remains hidden.
- This QR code opens a window onto an otherwise invisible journey: that of rice, from the field to the package that reaches the shelf.
- Here you can discover how Filiera Trasparente works, the use case promoted by Antares Vision Group within the National Agritech Centre and developed with the contribution of industrial and technological partners RURALL, DIAGRAM Group – which provides agricultural origin data collected directly in the field – and BF Agroindustriale, through the brand Le Stagioni d’Italia.
- A project that integrates production line machinery and software to transform every product into a verifiable story.
TECHNOLOGY & MACHINE
How the Product’s Digital Identity is Created
The Technology Enabling Digital Traceability
To make Filiera Trasparente possible, a technological infrastructure is required that connects the physical world of production with the digital world of data.
The Machine
How it Works
Alignment and Preliminary Control
A first vision camera precisely identifies the printing area on the package.
Marking
The system prints a unique GS1 Digital Link QR Code, generated by Antares Vision software.
Verification and Validation
A second camera checks the position and readability of the code.
Automatic Rejection
In case of non-compliance, the product is removed without stopping the production line.
Activation
The validated code is activated and the package is ready for the market.
This sequence ensures that every product placed into the supply chain is traceable, compliant, and reliable, protecting both industry and consumers.
TECHNOLOGY SOFTWARE
Diamind Connect Platform
The Traceability Platform for Agri-Food Supply Chains
Cultivation and Harvesting
Production Data Normalization
Processing and Packaging
Communication with the Final Consumer
THE PROJECT
The Transparent Rice Supply Chain
From Research to Product on the Shelf
The Serialized QR Code: Each Package Is Unique
View the fields of origin of the rice contained in each specific package, displayed in a geolocated format
Learn about the processing phases
Access information about sustainability and supply chain values
Experience the story that the producer tells for that specific rice package, based on the real data of its supply chain
Image source: Le Stagioni d’Italia
An Infrastructure for the Future of Supply Chains
This sequence ensures that every product placed into the supply chain is traceable, compliant, and reliable, protecting both industry and consumers.National Agritech Center
Innovation, Sustainability, and Traceability for the Agriculture of the Future
The National Research Centre for Agricultural Technologies – Agritech (Spoke 9) was established within the framework of the National Recovery and Resilience Plan (PNRR) as one of the most relevant strategic initiatives for innovation in the Italian agri-food system. Agritech is a national ecosystem of research and innovation, where universities, research centres, and companies collaborate to develop technologies capable of generating real impact on the production system.
Strategic directions:
- Adaptation to climate change
- Reduction of environmental impact
- Circular economy
- Development of marginal areas
- safety, quality, and traceability of supply chains
ANTARES VISION GROUP
Antares Vision Group is an Italian multinational company internationally recognized in the digitalization of production supply chains. A global leader in traceability for the pharmaceutical sector, the Group brings to the agri-food sector expertise developed in highly regulated environments.
Operating in over 60 countries, it develops solutions integrating:
- Traceability and serialization based on digital identity
- Automated inspection
- Intelligent data management
The Group’s vision can be summarized in the concept of Trustparency®: trust and transparency as structural elements of the supply chain.
RURALL
Founded in 2021, Rurall SpA is a data company whose mission is to promote the ecological and digital transition of the agri-livestock sector. To achieve this goal, Rurall aims to build a digital infrastructure for rural territories based on innovative technologies (software, hardware, and skilled personnel), fostering the development of agriculture and agro-industry while delivering advanced services to the market, involving both public and private stakeholders. Rurall operates through direct investments and by enhancing solutions already present and widespread across the territory. Rurall was established through the corporate synergy of three partners: BF S.p.A., Antares Vision Group, and Bluarancio S.p.A.
DIAGRAM GROUP
Diagram Group, founded by Nextalia SGR S.p.A., was established in 2024 from the transformation of IBF Servizi, originally created in 2017 through a visionary collaboration between Bonifiche Ferraresi and Ismea as a center of excellence in precision agriculture. Over the years, revenue growth and expansion into new software markets led the Group to invest in acquisitions such as Agronica, a leading company in research and development of precision agriculture solutions; Abaco Group, a European leader for over 30 years in developing software platforms for territorial resource management serving Public Administration; Netsens; and Agriconsulting.
BF AGROINDUSTRIALE
BF Agroindustriale, part of the BF S.p.A. Group, operates in the agro-industrial and agri-food sectors. It is one of the largest agricultural operators in terms of cultivated surface area. The company manages and cultivates thousands of hectares of land in Italy (cereals, rice, soybeans, sugar beets, and industrial crops). BF Agroindustriale is also specialized in raw material processing, with a strong focus on Italian supply chain certification.
PARTNERS
Brand
LE STAGIONI D’ITALIA
Le Stagioni d’Italia is an Italian agri-food brand offering products made from raw materials cultivated directly in Italy, based on an integrated and traceable supply chain model. The brand is part of the BF S.p.A. Group (Bonifiche Ferraresi), one of the main agricultural operators in Italy. Le Stagioni d’Italia directly produces its raw materials on land cultivated by the BF Group, ensuring 100% Italian origin and full control of the entire supply chain. The key values of Le Stagioni d’Italia are Italian origin of products and raw materials, short and integrated supply chain, sustainability, seasonality, and biodiversity.
